Recently I realized I had to follow up with some colleagues about some information I still required for upcoming articles. I wanted to find a quick, fun and engaging way to get their attention, without being overly annoying and bombarding their email inboxes. My friend and colleague has become a self described social media ninja, [...]
READ MORE »My friend and colleague CT Moore and I were talking about the most effective way to write a particular press release when he made the following comment: “Unfortunately, the decline of Western civilization (for which the filed of marketing is partly responsible) has made it necessary to write for a 9 year old.” This comment [...]
READ MORE »As a corporate copywriter, you learn that there are two types of grammatical correctness: The one approved by Oxford, and the one approved by your client. They tend to be mutually exclusive.
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