As a corporate copywriter, you learn that there are two types of grammatical correctness: The one approved by Oxford, and the one approved by your client. They tend to be mutually exclusive.
As a corporate copywriter, you learn that there are two types of grammatical correctness: The one approved by Oxford, and the one approved by your client. They tend to be mutually exclusive.
As a copywriter you also learn that there are 2 ways of interpreting “beauty” and “harmony” and usually what’s beautiful, nice, interesting and well done for the whole world will be the exact opposite for your client!!! So he will choose always your worst proposal, ignoring your best one!!!
Nice post, you got some good points there – thank you.