Copywriting 101
In: Copywriting| Life
22 May 2008As a corporate copywriter, you learn that there are two types of grammatical correctness: The one approved by Oxford, and the one approved by your client. They tend to be mutually exclusive.
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Lesley Bishin is a writer, copywriter, editor , journalist and blogger from Montreal. She is passionate, energetic, and is at her best when making human connections. As a copywriter she has worked on various integrated web-based marketing campaigns for a variety of full-service digital marketing firms and is currently employed by one. Lesley also continues to work as a freelance copywriter and journalist.
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2 Responses to Copywriting 101
Ilary1702
July 23rd, 2008 at 5:55 am
As a copywriter you also learn that there are 2 ways of interpreting “beauty” and “harmony” and usually what’s beautiful, nice, interesting and well done for the whole world will be the exact opposite for your client!!! So he will choose always your worst proposal, ignoring your best one!!!
Import from China
July 23rd, 2008 at 3:21 pm
Nice post, you got some good points there – thank you.