Archive for the ‘Copywriting’ Category

Following up… Bandito style

In: Copywriting| Friends| Marketing| Writers

24 Feb 2009

Recently I realized I had to follow up with some colleagues about some information I still required for upcoming articles. I wanted to find a quick, fun and engaging way to get their attention, without being overly annoying and bombarding their email inboxes.
My friend and colleague has become a self described social media [...]

Spam & Fruit Cups

In: Copywriting| Lesley's Blog| Marketing

2 Dec 2008

I scan my junkmail folder periodically to make sure nothing has accidentally ended up in there. I’m glad I checked this morning, because I came across a piece of spam that actually made me LOL. I’m not sure why I took the time to read it. Maybe it’s because as a writer, [...]

Copywriting lesson of the day: Write for a nine year old

In: Copywriting| Lesley's Blog| Marketing

18 Nov 2008

My friend and colleague CT Moore and I were talking about the most effective way to write a particular press release when he made the following comment:

“Unfortunately, the decline of Western civilization (for which the filed of marketing is partly responsible) has made it necessary to write for a 9 year old.”
[...]

Copywriting 101

In: Copywriting| Life

22 May 2008

As a corporate copywriter, you learn that there are two types of grammatical correctness: The one approved by Oxford, and the one approved by your client. They tend to be mutually exclusive.

Getting Real

In: Copywriting| Lesley's Blog| Life| Marketing| Writers

26 Apr 2008

This blog began primarily as a portfolio. As a freelance writer, it served as an exceptional place to showcase my written work. Most of the publications I wrote for already had websites, and I got a kick out of learning to write basic html and linking it all up. I had great visions of becoming [...]


About this blog

Lesley Bishin is a writer, copywriter, editor , journalist and blogger from Montreal. She is passionate, energetic, and is at her best when making human connections. As a copywriter she has worked on various integrated web-based marketing campaigns for a variety of full-service digital marketing firms and is currently employed by one. Lesley also continues to work as a freelance copywriter and journalist.

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