READ MORE »
Posts in category Copywriting
Dead Chicks
You ever harp on the past and keep revisiting things you just can’t change? I’m certainly guilty of holding on too long, whether it be to a piece of copy I’ve already submitted and can no longer change, or to a relationship I know has run its course. Why is it so hard to let [...]
READ MORE »Resimay
I run a copywriting company, so you’d think someone applying herein would take the time to spell check, but I’ve received some applications which make the spelling below seem downright sophisticated. Though sadly, none of my applicants have ever sent a headshot like this one….
READ MORE »Copywriter
People ask me all the time what it is I do for a living. If I say I’m a writer, they ask when my next novel is coming out. While I do like to write creatively in my spare time, that’s not what I do for a living. When I say I’m not that sort [...]
READ MORE »Following up… Bandito style
Recently I realized I had to follow up with some colleagues about some information I still required for upcoming articles. I wanted to find a quick, fun and engaging way to get their attention, without being overly annoying and bombarding their email inboxes. My friend and colleague has become a self described social media ninja, [...]
READ MORE »Spam & Fruit Cups
I scan my junkmail folder periodically to make sure nothing has accidentally ended up in there. I’m glad I checked this morning, because I came across a piece of spam that actually made me LOL. I’m not sure why I took the time to read it. Maybe it’s because as a writer, I couldn’t resist [...]
READ MORE »Copywriting lesson of the day: Write for a nine year old
My friend and colleague CT Moore and I were talking about the most effective way to write a particular press release when he made the following comment: “Unfortunately, the decline of Western civilization (for which the filed of marketing is partly responsible) has made it necessary to write for a 9 year old.” This comment [...]
READ MORE »Copywriting 101
As a corporate copywriter, you learn that there are two types of grammatical correctness: The one approved by Oxford, and the one approved by your client. They tend to be mutually exclusive.
READ MORE »