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Support Olympic Diversity

Posted by Bishin on February 7, 2014 in Lesley's Blog, Marketing, Video |

Big props to both Google and the Canadian Institute of Diversity and Inclusion (CIDI) who have each put out media supporting diversity at the Olympic games.

This week’s Google Doodle takes a colourful swing at Russian anti-gay sentiments:

Google Doodle takes a colourful swing at Russian anti-gay sentiments

The CDI has gone a step further in supporting Olympic diversity, launching a controversial LGBT PSA just in time for the Olympics, claiming the games have “always been a little gay.”

 

“The discrimination in Russia is unacceptable,” says Michael Bach, Founder and CEO of the CIDI, “As an organization, we want to show our support, especially for the athletes competing at the Olympics in Sochi.”

Well put.

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“Golf Balls, Pebbles and Beer: An Analogy for Life” – Author Unknown

Posted by Bishin on January 15, 2014 in Lesley's Blog, Real Life |

A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was.

The professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students again if the jar was full. They agreed it was.

The professor next picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else. He asked once more if the jar was full.. The students responded with a unanimous ‘yes.’

The professor then produced two Beers from under the table and poured the entire contents into the jar effectively filling the empty space between the sand.The students laughed..

‘Now,’ said the professor as the laughter subsided, ‘I want you to recognize that this jar represents your life. The golf balls are the important things—-your family, your children, your health, your friends and your favorite passions—-and if everything else was lost and only they remained, your life would still be full. The pebbles are the other things that matter like your job, your house and your car.. The sand is everything else—-the small stuff.

‘If you put the sand into the jar first,’ he continued, ‘there is no room for the pebbles or the golf balls. The same goes for life.

If you spend all your time and energy on the small stuff you will never have room for the things that are important to you.

Pay attention to the things that are critical to your happiness.

Spend time with your children. Spend time with your parents. Visit with grandparents. Take your spouse out to dinner. Play another 18. There will always be time to clean the house and mow the lawn.

Take care of the golf balls first—-the things that really matter. Set your priorities. The rest is just sand.

One of the students raised her hand and inquired what the Beer represented. The professor smiled and said, ‘I’m glad you asked.’ The Beer just shows you that no matter how full your life may seem, there’s always room for a couple of Beers with a friend.

prof

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CJA13 Campaign Video

Posted by Bishin on August 23, 2013 in Lesley's Blog, Marketing, Montreal, Video, Work |

Props to the incredible marketing team at Federation CJA. I’ve seen this video at least 40 times, and it still gives me chills.
Very proud to be working with such a creative and dedicated group of people.

If you haven’t had the pleasure, check out the 2013 campaign video:

If you’re interested in learning more about Federation CJA, click here.

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Biking for a Cause

Posted by Bishin on May 4, 2013 in Lesley's Blog, Montreal |

My amazing father is doing the CIBC 401 Bike Challenge to honour my late grandmother Gladys and her courageous 17 year cancer battle. He’ll be cycling 580 km over 2 days – from Toronto’s Sick Kids Hospital to the Montreal Children’s Hospital – to raise money for kids fighting the disease.

The CIBC 401 Bike Challenge is an extreme endurance bike ride from Toronto to Montreal. A committed group of cyclists and volunteers will depart the Toronto Sick Kids Hospital on Wednesday, August 7, 2013 and arrive at the Montreal Children’s Hospital on Friday, August 9, 2013, traveling 580km. The cyclists will make the inspired ride linking these two pediatric institutions and making a difference in their respective hematology/oncology divisions.

RB CIBC bike

To make a donation, please visit: https://register.401bikechallenge.ca/EVE/donate_2.asp

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Baby Pushers

Posted by Bishin on March 6, 2013 in Family & Friends, Lesley's Blog, Real Life |

My name is Lesley Bishin and I hate babies. Ok fine, maybe I don’t hate ALL babies. But you know how airline security can’t let you through with a water bottle because some a**hole once tried to fashion one into a bomb? Well if I admit I like babies I’ll count to three and someone will be handing me a squawking, flailing infant mid-spit-up. So for self-preservation purposes, we’re going to start with this over-zealous precautionary ban. The truth is I don’t hate babies. Not by a long shot. My best friend had a baby last year and the first time we met I was so overwhelmed with emotion that I wept all over him. So I don’t hate babies. But I do hate baby pushers.

Baby pushers are new parents who seem incapable of having any human interaction that doesn’t involve trying to sell you on their baby. They’re like crack dealers, trying to get you hooked on what’s got them high. “Did you see her? She got her teeth before any other child in daycare. Did you notice how good he smells? She shits gold, did you know?”

Playing Auntie can be fun

Playing Auntie can be fun

Of course at first it’s fun and exciting, but if you spend too much time indulging in your friend’s new intoxicant you are bound to overdose. Of course your friends want to meet your baby, and hear all about it. But as time passes, they might also want to have a normal adult conversation of some sort where a sought-after promotion isn’t compared to your son’s potty training success.

As I neared thirty and my friends started to get married and start families, dynamics changed, as one would expect. As an outside observer, it’s exciting to share these milestones with your friends… to a point. There needs to be something that holds that friendship together, an adult understanding that extends beyond the “we got so drunk in college together” bond. To put it simply, people grow and evolve, priorities change, and I’ve never been one for keeping people around if they aren’t someone I connect with anymore. I’m not suggesting I go around cutting friendships off like cancerous moles, but I am suggesting my free time is precious, and I have to pick and choose who I give it to. Where am I going with this? Well, if you have a kid and you get busy with your kid, I understand. If you don’t return calls for the first month because you’re overwhelmed, I totally get it. If you cancel lunch because you haven’t slept, I’ll bring you a sandwich. If you need a night out with the spouse, I’ll happily babysit. But if it’s been two years, and we still have yet so see each other without your child, I’m going to stop coming around.

I have a close friend who will make concretely adult plans, and then say “you’ll be excited to know I cancelled the babysitter so you could have some Emma time.” Um, thanks? I like Emma, she’s a sweet kid, and playing “Aunt Bish” is always fun. But if I’ve made adult dinner plans, don’t suddenly inject your child into the mix and think it’s ok. If I want time with her I’ll ask for it.

In the final analysis, I admit I’m not such a baby hater after all. Babies are inherently loveable to begin with, and when someone you love creates a human being it’s an overwhelmingly beautiful thing to witness. If we’re close, I’ll actually want to spend time with your child. And I’ll want to see you with your child. Just remember that sometimes the people in your life want a little bit of you – just you – and that needs to be okay too.

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Carrying The Weight for Levon

Posted by Bishin on February 11, 2013 in Arts & Entertainment, Lesley's Blog, Music |
Levon Helm

Levon Helm

The 55th Annual Grammy Awards featured a touching tribute to Levon Helm, who passed away last April after a long battle with cancer. Singing The Weight, Elton John was joined by several other musicians including Mumford & Sons and Mavis Staples (who sang the song with Levon and her family in The Last Waltz. But more about that in a minute…)

Here’s a link to the video if you’re interested:
Grammy Awards 2013- Levon Helm Tribute.

The tribute was heartwarming, and is certainly worth a watch. That being said, no one sings The Weight the way Levon sang The Weight.

The Last Waltz- one of my favourite documentaries – tells the story of The Band‘s final performance together after 16 years on the road. Concert footage is interwoven with interviews of Band members Helm, Garth Hudson, Robbie Robertson, Richard Manuel and Rick Danko conducted by director Martin Scorsese.

The format remains pretty consistent throughout the movie, with two notable exceptions filmed on a sound stage in the days after the concert: (1) The Band and Emmylou Harris performed Evangeline, and (2) their collaboration with The Staple Singers (made up of Roebuck “Pops” Staples and his daughters Cleotha, Pervis, Yvonne and Mavis) which produced what is arguably the best version of The Weight ever recorded.

Gives me chills every time!

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Blogging Workshop

Posted by Bishin on February 7, 2013 in Copywriting, Lesley's Blog, Marketing |

I’ll be leading a workshop entitled “Blogging” at Ometz this coming Wednesday, February 15.

Have you ever ever asked yourself….

  • Should I create a blog?
  • How would I do that?
  • Will that help me define my brand or get a job?

If the answer is yes, then you’ll definitely want to join us next Wednesday.

This two hour, hands-on workshop guides you to powerfully create your own postings and presence using WordPress software.

Date: Wednesday, February 15th

Cost: $55

Time: 5:30 pm – 7:30 pm

For more information or to sign up for the Blogging workshop, follow this link.

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Lego

Posted by Bishin on January 11, 2013 in Lesley's Blog |

If you’re important to me, I’ll never Lego.

Lego

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Sibling Nudges

Posted by Bishin on January 6, 2013 in Lesley's Blog, Puppy Love |

This is what happens when I ask my dogs to pose for a picture.

They are siblings, after all.

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Snow Day

Posted by Bishin on January 2, 2013 in Lesley's Blog, Puppy Love |

Luca loves the snow….

Luca Snowball

Palmer is more of an indoor guy…

Fireplace Palmer

Different strokes for different folks… I like a variety of the two ;)

 

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